17 brands and 270 products for an innovative Contract project
– Innovation in Italy starts from Binario F, the Facebook centre for the training and development of people’s, companies’, associations’ and institutions’ digital skills. A place designed to enhance the collaboration and the exchange of ideas, in which the digital soul of the CBRE-managed concept comes together with the furniture selected by the Archiproducts team. The result is an Interior Design project featuring vibrant colours, reflecting the identity of a place in constant evolution, in which real and virtual communities are the key players.
Opened last June 25th, Binario F is 800 square metres open space spreading over two floors with training rooms, workstations, relaxation and networking areas and a space for outdoor activities. At the moment, it is the most important Facebook investment in Italy and responds to the will of the social network to improve and train the digital skills of about 97 thousand people by the end of 2019. An ambitious project that has its home in the heart of Rome, in the space of LVenture Group and LUISS EnLabs, the hub that hosts – and cultivates – a nursery of innovators, to invest in young startups and transform them into the entrepreneurial businesses of the future.
Archiproducts provides shape and color to the interiors of this ecosystem of digital talents and has made its experience and its team available to Facebook, taking over the management of a Contract project that counts a total of 270 products and 17 brands. The Artemide lights are complemented by accessories by Arper, Zanotta, Pedrali, True Design, Viccarbe, Hey-sign, Dale Italia, Compagnie and Studio T, designing a flexible workplace, tailored to digital nomads. The bathroom furniture welcomes the bright colors of Geelli and the Dyson technology, while the floors are brought alive by the multicolored patterns of the carpets by Memedesign and Besana Moquette.
Each product was chosen to bring out the story and the identity of the place, in a color-block project. The spaces are open according to the logic of coworking, to encourage inspiration, interaction and connection between people. Because, as Laura Bononcini, Head of Public Policy, Facebook Italia explains, “In continuity with Facebook’s core value “Be Open”, Binario F will be a space open to the community. Anyone can access training for free and will also be able to propose programs to be developed in the center. An inclusive and innovative place in which communities, businesses, institutions, academics and citizens can exchange ideas, collaborate, communicate and learn from each other.”
“Thanks to Binario F – continues Laura – and the collaboration with the partners supporting the project, we want to give a concrete demonstration of our commitment in contributing to bridging the skills gap that penalizes the growth of our country”. The school for digital skills, however, is only the first step on the path taken by the social network in Italy, which from Rome is already looking to Europe with new training centers in Spain and Poland. The goal is to train 1 million people and entrepreneurs throughout the European Union by 2020.